Ask a Colourist: How Can I Get My Man to Dye His Hair?
Colour so good, he’ll think it’s his idea.
While we talk about the latest beauty and self-care news with our girlfriends, finding a segue into grooming care advice with your significant other is challenging. We’ll leave fashion and nutrition to the designers and doctors, but when it comes to greys, our colourists can help you break the ice nicely. Groom care and self-care are about empowerment and feeling like our best selves every day. Custom colour can be a catalyst for positive change, especially when it comes to boosting our men’s confidence.
Shifting the Conversation Around Hair Colour
To start, let’s shift the way we think about self-care, groom care, and grey hair. Frequent touch-ups and trying out new hair colour can change our mood and drive in more ways than one. Hair colour is about taking control of your appearance and feeling good about your look. Whether you want to gradually transition to grey or keep your hair that same shade of natural golden blonde you’ve always had, hair colour is powerful. Women everywhere have changed the course of the hair colour industry, making custom colour possible to fit their needs. So, as trailblazers in beauty, who better to show our men the way than you?
No. 1: Grooming is Self Care
When your husband, boyfriend, father, or brother feels self-conscious about their greying hair you know all about it because you’ve felt it too. Meet them where they are and let them know it’s okay to try something new just like you did. They’ve likely seen a pep in your step after you’ve finished colouring your hair and love the results. Grooming and spending time on themselves is one way to enhance their naturally good looks.
Plus, it helps that custom hair colour isn’t their father’s dye. Men are worried about getting results that are just too dark, or they’re nervous about the ingredients. Ease their minds by sharing the option of custom dye for their hair, beard, and moustache. Boxed colour only offers a few options and has strong additives, but custom colour can help them blend their greys for the perfect salt and pepper look free of Parabens and Ammonia. It’s not always about full coverage, but coverage that looks natural and seamless.

No. 2: The Subtle Comment Strategy
If you feel like he’s exercising his right to selectively hear, try our favourite strategy of peppering him with subtle positive reinforcement. This tactic has been practised by women throughout history playing the long game and dropping hints that absorb into their partner’s subconscious mind. Think of name-dropping celebrities he admires and tell him how distinguished and handsome they look with their new hair colour.
For example: “Doesn’t (Denzel Washington or Celebrity X) look amazing? That new hair colour is giving him a throwback look, and I’m all for it.” Another of our favorites: “Ryan Reynolds dyed his hair in that new movie, and he really does look so much better with darker hair.” Once he sees men of a similar age and hair colour doing it, he’ll start to feel like he’s missing out. Keep it coming, and he might begin to agree with you, taking a few extra moments to check his hair in the mirror.
No. 3: Grooming Has Professional Benefits
When your hair has fresh colour, and you’re wearing your favourite outfit, that presentation you were so worried about is that much easier. Looking good at work can make you feel more positive about your projects and give you a natural sense of well-being at work. Especially when the comments start flooding in about how great you look, the day just seems to float on by. Now we know hair colour is just a part of what drives you, but it’s a start and a part of your everyday style that shines most. If he’s looking for a quick pick-me-up at work, a new shirt can help, but hair colour makes a big difference. The next time he’s up for a promotion or has a big Zoom meeting coming up, point out a couple of greys and offer to help him colour his hair.

No. 4: Show & Tell
You wouldn’t colour your hair with just any colour, but custom colour gives you the control to match your natural shade or change it up your way. Instead of just telling him how awesome custom colour is, show him. When you get your next Color Set, have him help you apply your colour and show him everything you get in your kit. Once he sees how easy the process is and how awesome it looks, you can show him where to get his next colour. It’s colour that’s made by the pros, so you get that salon look every time you touch-up.

No. 5: When All Else Fails, Talk Tech
Custom technology is at the top of its game right now, which is why you have recently read this interesting Forbes article all about this new men’s brand, Colorsmith. Engage him by telling him it’s a brand founded by a techies group that made custom technology to craft and individually dispense custom hair colour. Men love to talk about the latest gadgets and Colorsmith’s colour-mixing machine is the thing. How do they do it? You’ll say, let me show you and guide him to the website.

Now that we’ve given you a few avenues to broach the topic of getting your guy to colour his greys, go out there and try a few. If you’re feeling bold, try gifting him his first Custom Color Case that includes all the tools he needs to get natural-looking colour right at home. If he resists, make a fun bet with him. We bet he’ll take you up on the suggestion, especially when he hears that there’s a special 40% off deal on his first order here.