Made-to-order custom hair colour, individually crafted by a colourist to achieve your ultimate colour goal. Includes your unique-to-you colour, Personalised Instructions, and everything you need to colour at home. Now available with the option to choose an Ammonia-free formula.
Because every facet of your individual experience is designed specifically for you. Your personal colourist will factor in your colour goal, photos, profile, and hair history to precisely craft your colour and assign your developer strength. Plus, features like hair length and colour background play into how your application instructions are personalised. We’ve leveled up on our personalisation of your hair colour formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair colour.
Even the bottle itself is individually dispensed with your unique formula, and is labelled with your name, your Formula ID, and the date we made it.
We’re committed to getting your colour just right. Not head over heels? It’s on us.
15x Allure award winner.
Voted Best Hair Colour by Allure’s Best of Beauty Awards and Readers’ Choice Awards.
RICH, LONG-LASTING COLOUR.
Never premixed or pre-made, our permanent hair colour formulas offer full grey coverage with proven long-lasting results. How? Our colour is formulated and tested by our in-house cosmetic chemists who specialise in beauty and the science of hair colour.
PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you colour at home with skilled precision. Combine that with your personalised instructions and online access to expert tips, and you've got salon-worthy hair colour at home.
SEE OUR AWARDS »
What’s inside:
Your Custom Hair Colour (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
With licenced, human colourists (yep, real people) who listen to your needs.
Our extensive team of professional colourists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Colour Set and are available to call when you need extra guidance.
Absolutely love!!! Better than salon results!!! Gorgeous and even coverage
POSTED BY:
Mary kay R.
8 November 2026
Absolutely love my results!! Hair feels and looks healthier than before coloring. Results are better than I had at salon!! Ty for taking the extra time to ask the important questions about my hair and preferences and really tailoring to my color and hair needs !! Unbelievable customer service!! A plus!!!
The color is absolutely fabulous. It did not turn my roots orange. I am in love with this hair, color, product, the shampoo, and conditioner. It is so worth the $$.
This is by far the best color recipe I have ever used. It does not faded at all. My hair feels good and I get many compliments.
August 22-25 Since May when I wrote the above review, I have had my colorist make a change so it’s the same color I had in high school. These colorist are the best I have ever worked with. I highly recommend eSalon and all their products. They never disappoint, so if you try them once, you will be hooked.
The team followed my need for not only a specific color blend but one that would work with the current state of my hair after a hair treatment. There was also a mixup with my account which customer service continued to work with me to fix. So far I am happy with this company and its product.
I was very sceptical about using this service, however from the moment I put my order through I was contacted via email by my salon expert who was just fantastic, I explained my current situation and she took all the information and tweaked my order to ensure I’d get the best results.
The packaging was great, with everything you’d need and very clear instructions- my colour came out perfect and exactly what I wanted keeping it as close to my natural hair colour as possible!
Thankyou!
I stress and I visualize everything going wrong when it comes to me dying my hair. I have been using eSalon since about 2013 I think. It's so easy and there is no measuring I just pour the two together and apply it. They provide the gloves and instructions every time. They even provide a little sticky to tape your instructions on your mirror if that makes you happy and it makes me happy LOL. It's easy to make adjustments you just call them or they'll call you if you ask for help. And if your computer savvy you can do it all on the computer. So what are you waiting for? give it a shot, what have you got to lose the Price Is Right!
My hair looked great and was so soft and silky after coloring. I just switched from getting my hair professionally done every 5 weeks and I have to say my online colorist nailed it. The formula mixed up well and honestly seemed less toxic than the chemicals from the line my hairdresser used. After several weeks, the color is still looking good. Root coverage was great and I have some pretty stubborn gray. Esalon's service is fantastic and the kit came with everything I needed to do my own hair. They thought of everything, even stain guard and gloves. I am super impressed and I'm so glad I found this solution as it saves me a lot of money and the quality of the color is better. Very pleased.
Our tested-tried-&-true colour formula only contains the highest-quality ingredients and pigments. It’s how we get superior grey coverage and rich, long-lasting results.
Vitamin E conditions and adds antioxidants to hair and scalp.
Provitamin B5 and Camomile moisturises and softens dry hair.
Keratin fortifies to increase strength of hair.
Silk Amino Acid hydrates and helps prevent moisture loss.
Soybean Protein improves overall texture and feel.
Aloe Vera makes hair supple whilst adding shine.
Wheat Protein smooths cuticle and boosts strength.
We believe your unique beauty is one of a kind, so it’s only natural that your hair colour is too.
At eSalon, a personal colourist crafts a specific colour formulation to meet your specific needs and provide you with long-lasting, salon-quality results. They take everything into account: from your colour history and percentage of grey, to your hair length.
And voilà, your Colour Set arrives at your door in eco-friendly packaging, complete with Personalised Instructions for easy at-home application.
How much hair colour will I receive?
Each Colour Set includes just the right amount of hair colour needed to achieve your colour goal. That means you’ll receive either one or two bottles depending on your hair length, thickness or desired look. Your colourist will advise how to apply.
Can I save any remaining colour for my next application?
Unfortunately, no. Since every one of our hair colour bottles is freshly dispensed (and never sitting on a shelf), we can only guarantee the best results with immediate use.
How do I know if I am selecting the right colour in my Colour profile?
If you ever have any doubts on your selection, be sure to include a photo of your current colour. Your colourist will review your photo and make any adjustments needed. Feel free to give us a call, we’re available to hear you out and help you out.
How often should I colour my hair?
That depends on your grey coverage, vibrancy, hair growth cycle and overall maintenance. If you are not sure, your colourist can advise on a schedule that will best suit your individual needs.
Do you offer Permanent or Demi-Permanent colour?
Yes. Our Permanent hair colour provides the longest-lasting colour result and is recommended for full grey coverage or a colour with an intense, rich finish. We also offer an Ammonia-free option for multi-dimensional coverage and a natural, luminous finish. Our Demi-Permanent hair colour is recommended for those with less than 25% grey hair and fades seamlessly. Lasting up to 24 washes, it’s ideal for refreshing previously colour-treated hair or blending grey naturally. All hair colour options leave your hair feeling healthy, conditioned, and full of shine.
It’s simple: With great care comes great colour. All of our products contain colour-care ingredients that work together to do at least one of the following:
PROTECT
Works to safeguard hair against daily damage and colour fade.
SHIELD
Creates a preventative barrier from external colour and cuticle aggressors.
NOURISH
Provides essential nutrients to help maintain radiant health.
REPLENISH
Revitalises and restores hair back to its natural, happy state.
REINFORCE
Strengthens weakened hair to promote durability for the long run.
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